The Alco-Booth is a device that analyses the alcohol content in patron’s blood.
blow into the kiosk to have your blood alcohol level measured.
If the reading is over the legal limit, the user can either call any of the cab services displayed or even call a valet to drive them home in their own car.
Alco-Booth was launched at the ‘Road Safety Week 2016’ organised by the Mumbai Traffic Police by the Hon. Chief Minister of Maharashtra Mr. Devendra Fadnavis, in presence of media and other dignitaries.
The Mumbai Traffic Police data for the entire year 2015 shows a spike in cases of drunken driving in the last three months, with 3,460 caught in December alone, the highest in the last five years. The Mumbai Traffic Police are keen to reduce the incidences of drunken driving, by partnering with Subtronics to implement out of the box solutions.
Don't Drink & Drive
The Alco-Booth is aimed to be installed at places serving alcohol based drinks and beverages like bars, restaurants, night clubs, party halls, night eatabouts, pubs, lounge etc. to shop intoxicated people in their tracks by giving them a safer friendly alternative.
As an establishment, it is a responsible move to help present safer alternatives to drunken driving, and join the Mumbai Traffic Police's campaign for awareness of the cause.
The ultimate breathalyzer
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Sponsors / brands we have worked with :
Unique value addition:
Displays an IVR number on positive test to get a promo code and avail a discounted UBER ride
Highlighted CEAT branding with booths placed at entry exits.
Delivers CEAT tagline message of ‘Making mobility safer’
Co-tieups with breweries Prominent branding to promote Corporate Social Responsibility message - Dont Drink and Drive
Incase you wish to sponsor or like a sponsorship for installing an Alco-Booth™ at your establishment - contact our team.All logos belong to the respective brands
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